Digital Signage

Digital screen used to display visuals comprising of images, video or multimedia content for informational or marketing purposes. When we talk about digital ads, new things that have recently hit the market and are becoming the trend is digital signage. Digital signage displays use technologies such as LCD, LED, projection and e-paper to display digital images, videos, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.

Digital Signage are of five types; Digital posters, free standing displays, outdoor digital signage and indoor digital signage (Interactive signage, Menu boards, Self-service kiosks, Video walls, Promotional or advertising signage).